Why we built insuremy.bike
We’re a small community of New Jersey cyclists, data scientists, and actuaries. We met where most local groups do — on weekend rides — and kept coming back to the same conversation: the existing bike insurance market treats us like an afterthought.
The unmet need
On July 1, 2026, New Jersey’s Senate Bill S4834 takes effect. Every cyclist and e-bike rider on a public road will be required to carry $35,000 of liability insurance for personal use and $70,000 for commercial use. The legislation is short, the enforcement details are still being worked out, and most national carriers either don’t offer a standalone bicycle policy at all or bundle it inside a homeowner’s rider that doesn’t meet the new minimums.
That leaves an estimated several hundred thousand NJ riders looking at a mandate they can’t comply with.
What we’re doing about it
We pulled the publicly available NJ State Police fatality data going back to 2006, joined it to ACS county-level population and household counts, and built a transparent actuarial model that estimates the expected annual loss per household for bicycle and e-bike risk by county. The model lives in our open-source bike-insurance repository — every assumption, every number, every line of pricing logic is public.
From that model we produced a precomputed pricing grid covering every NJ ZIP code, every bike value from $500 to $25,000, every deductible we offer, and both personal and commercial use. When you request a quote, the website looks up your row in the grid and returns the price instantly. No underwriter judgment, no agent commission, no opaque scoring.
Education first, insurance second
Along the way we noticed something: most riders don’t need a sales pitch, they need a straight answer about what their existing policies actually cover. So we write those answers down — the Learning Center, coverage comparison, and free checklists exist so you leave knowing more than you arrived with, whether or not you ever request a quote. If the education convinces you homeowners insurance is enough, that’s a good outcome too.
Who’s involved
This is a community project, not a venture-funded startup. The technical team comes out of Hudson Yards Data — actuarial and data-science work the day-job version of which is enterprise analytics. The riders involved cover everything from race weekends in Mendham to delivery shifts in Jersey City. We’re actively looking for a licensed surplus-lines broker partner in NJ to take us across the regulatory finish line.
Want to help?
If you’re a NJ rider, an actuary, a P&C underwriter, or you work in NJ DOBI compliance, we’d love to talk. hello@insuremy.bike.